AdWords Tool - Step 2: Bids, AdGroups and URLs

Keywords → Bids, AdGroups and URLs → Text Ads → Image Ads → Result

Keyword Costs

Broad Cost
Phrase Cost
Exact Cost

Misc & Content Network Costs

Max Default CPC
Max Content CPC
Max Placement CPC

AdGroups

By Final

By Seed

By Expansion 1

By Expansion 2

Display URL

Destination URL

{final} = Final Keyword
{seed} = Seed Keyword
{expansion1} = Expansion 1 Keyword
{expansion2} = Expansion 2 Keyword
{campaign} = Campaign Name
{adgroup} = AdGroup Name

Placeholder Encoding: